Transient Labs

A redesign of Transient Labs’ on-chain creation platform, improving first-time onboarding, contract clarity, and mobile usability resulting in a 40% increase in successful contract creations and stronger artist retention.

(My Role)

Lead Product Designer

(Skills)

User Experience
Visual Design
Motion Design
User testing
Rapid Prototyping

(Team)

Myself
Front-End & Smart Contract Engineering
Many Artist Advisors

(Company)

Transient Labs

(Case Study)

(Challenge)

The Problem (Platform-Level)

The Lab is Transient Labs’ core revenue-driving product—the place where artists created contracts, minted work, and sold on-chain.

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While technically powerful, it had become a bottleneck to growth:

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First-time artists dropped off before completing contract creation
Returning artists recreated contracts unnecessarily, increasing system complexity and support burden
Contract capabilities were underutilized because users didn’t understand what they enabled
Mobile usage was increasing, but the experience wasn’t viable on smaller screens

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At a platform level, this wasn’t a UX issue, it was a growth, efficiency, and adoption risk. If artists couldn’t confidently create and reuse contracts, the ecosystem couldn’t scale.

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(Goal)

The Goal (Business Outcomes)

Re-architect The Lab to function as a scalable creation platform, not just a set of tools, but one that:

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Increased successful contract creation (activation)
Reduced redundant contract deployments (cost + complexity)
Enabled artists to self-serve without support intervention
Supported future products (Auctions, Mint Pages, Juno) without redesigning core flows

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Explorations

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What I Led (High-Leverage Decisions)

Rather than incremental UI tweaks, I focused on a few structural decisions that unlocked platform-level impact:

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1. Contracts as First-Class, Visual Entities

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I moved contract selection out of hidden form fields and into a visual, animated system of contract “cards.”

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Each contract gained:

A clear identity (iconography + motion)
A concise explanation of what it enables
Embedded education and examples

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This reframed contracts from technical objects into creative pathways, dramatically improving comprehension and confidence.

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2. Dual-Path Architecture for New vs. Returning Artists

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I redesigned the core flows to explicitly support two user modes:
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New artists: guided education, progressive disclosure, reassurance moments
Returning artists: immediate access to existing contracts and prior mints

This reduced redundant contract creation, improved re-engagement, and simplified long-term system maintenance.

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3. Platform-Ready Motion System (Figma → Rive)

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I established a lightweight motion system using Rive, enabling animated contract states to ship directly in production.

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This wasn’t decorative, it became a reusable pattern for:
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Feedback
Status
System affordances

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Engineering adopted this pattern across features, reducing custom animation work going forward.

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4. Mobile as a First-Class Constraint

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I restructured layouts and components (grids, sheets, drawers) so contract creation, minting, and management worked fully on mobile—unlocking usage that previously stalled mid-flow.

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(Result)

The Impact (What Changed)

+40% increase in successful contract creation (activation)
Fewer duplicate contracts, reducing system complexity and artist confusion
Higher mobile completion rates, expanding when and how artists could create
Enabled successful launches of Auctions, Mint Pages, and future experiments without reworking the foundation

Internally, The Lab shifted from a fragile, feature-specific UI to a platform system other teams could build on with confidence.

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